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HomeReading Lounge

 
 
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READING LOUNGE
 
Please enjoy our favorite articles related to the mailing industry!


Mail Spoken Here (November 2019)
"The electronic newsletter from the USPS Headquarters - Industry Engagement & Outreach team - summarizing recent USPS news and developments"


President Donald J. Trump Announces Intent to Nominate and Appoint Individuals to Key Administration
"Today, President Donald J. Trump announced his intent to nominate the following individuals to key positions in his Administration: Jessie K. Liu of Virginia, to be the Under Secretary for Terrorism and Financial Crimes at the Department of the Treasury."


Postal Regulators Lay Out New Proposal to Enable Larger USPS Rate Hikes
"The U.S. Postal Service could soon raise prices in a way that more closely follows increases in its costs, as the mailing agency’s regulators proposed an overhaul to the existing rate-setting system it has deemed inadequate."

 
4 Reasons Why Direct Mail Marketing Shouldn't be Written Off
"In today’s technology-dominated world, the idea of sending mail through post is laughable, and using it as a marketing tool even more so. After all, why would anyone use this archaic system when virtually every person can be contacted through email, social media, or even text messages? Direct mail marketing sounds like a waste of time and money then. But that isn’t really the case."


"In the world of digital natives and Customer Communications Management (“CCM”), physical mail doesn’t get the respect it deserves." - Read Mark Fallon's take on how physical mail is being overlooked in the digital age. 
 

 

16 Case Studies to Inspire your Next Direct Mail Campaign
"No matter the size of your business, opportunity is at your fingertips. New technology and design practices are revolutionizing the marketing industry." - Learn how companies are taking advantage of technology in their direct mail campaigns.  
 

 

Connecting Customers to the Digital Experience with Physical Mail
With technology advances, there is a tremendous opportunity for us all to shift how direct mail is perceived and used in the customer experience. View the slides from this workshop-in-a-box here.